[Note: Shared for #AutisticHistory archive purposes. This is NOT An Autistic Ally.]
The Take on Giving
If you visited a Sprouts store in October, then there’s a pretty good chance you participated in our fundraising campaign for autism awareness. An astounding 230,000 customers made a donation at the registers and, combined with the contributions that came in from our vendors and business partners, that resulted in a total donation of more than $1 million to Autism Speaks and the Southwest Autism Research and Resource Center. For that, we are profoundly grateful.
This was more than just a “cause marketing” effort. It’s something we believe in from the bottoms of our hearts — in part because the President of Sprouts, Doug Sanders, has a son who has been diagnosed with autism, but also because of the reported links between diet and autism (either as cause or as part of a targeted treatment regimen). We are deeply moved by the letters and emails that we get from customers who express their appreciation for our dedication to selling gluten-free and other special diet products. And there have been more of these letters every month — further evidence of a profound health problem in our society.
This month, we shift our community efforts in a different direction. The Grab ‘N Give campaign, which enables you to purchase a pre-filled bag of discounted groceries for about $10 and donate it to a local food bank (through us, or by dropping it off yourself), is a program that was enormously successful at Henry’s over the past couple of years, and has now been extended to all of Sprouts since the two companies merged. Supporting food banks and pantries is not a glamorous cause, but it is incredibly important because hunger is a growing problem. There is ample evidence right in our backyard: St. Mary’s Food Bank Alliance, the nation’s first food bank, is located in Sprouts’ hometown of Phoenix, AZ, and is now providing food for about 275,000 meals a day.
We know times are still tough, and that one of the main reasons you shop at Sprouts is to save money. We don’t want to overwhelm you with requests for charitable donations. But we certainly hope you will see it in your heart to “Grab ‘N Give” next time you are in the store.