Archived | Celebrating 15 years of progress, Autism Speaks unveils reimagined visual identity and effort to make 2020 its “Year of Kindness” | Circa February 11, 2020 #BoycottAutismSpeaks #BanABA

[Note: Shared for #AutisticHistory archive purposes. This is NOT An Autistic Ally.]

Celebrating 15 years of progress, Autism Speaks unveils reimagined visual identity and effort to make 2020 its “Year of Kindness”

New look reflects the breadth and depth of the autism spectrum, released on Autism Speaks’ 15th birthday in tandem with commitment to inspire one million acts of kindness

NEW YORK, Feb. 11, 2020 /PRNewswire/ — Today, Autism Speaks celebrates its 15th birthday by unveiling a reimagined visual identity and launching a commitment to make 2020 the “Year of Kindness” for people with autism, through one million acts of kindness big and small. 

Founded in 2005, Autism Speaks is dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of people with autism and their families. In the 15 years since its founding, the autism community has seen considerable change, and Autism Speaks has evolved along the way. 

“So much has changed in the world of autism since we were founded. We’ve seen prevalence rise from 1 in 166 to 1 in 59 children in the U.S. We’ve learned a great deal through research and collaboration in the field. We’ve seen $3.5 billion in federal funds allocated to the study of autism and those it impacts, and we’ve seen every state recognize the need to provide insurance benefits for people with autism,” said Autism Speaks President and CEO Angela Geiger. 

“With 15 years of momentum and learning behind us, we chose this moment to reintroduce ourselves to the world – recognizing how far we’ve come and stepping into the future with hope, optimism and commitment to addressing the challenges and opportunities within our community.”

Reimagining the Blue Puzzle Piece 
The new visual identity begins with an evolution of the iconic blue puzzle piece. Reimagined to include a spectrum of colors in addition to Autism Speaks’ traditional blue, the logo signifies the diversity of perspectives and experiences with autism spectrum disorder and signals a deepened commitment to inclusivity. 

“Over the years, we have heard from the vast and diverse autism community – from our supporters to our critics, and from those whose autism is their greatest strength to those for whom autism can be a daily challenge,” Geiger continued. “This new look aims to highlight the depth, breadth and infinite differences along the autism spectrum and to show our commitment to listening, evolving and reflecting those we serve.”

The refresh also includes a new lower-case Autism Speaks name in the logo, a palette of complimentary colors and the use of textures throughout the visual identity. Each element of the redesign was carefully developed to reflect Autism Speaks’ evolution as an organization. To read more about the redesign, click here.

A Call for Kindness
In concert with the rebrand, Autism Speaks is launching a “Year of Kindness” initiative: challenging constituents to complete one million acts of kindness by the end of 2020. Acts of kindness, which will be collected at, can include everything from lending a helping hand to a friend on the spectrum to volunteering at an Autism Speaks event to sending a message of goodwill through social media.  

“Central to our mission is increasing global understanding and acceptance of people with autism. That’s why our birthday wish is to make 2020 a year filled with good deeds that contribute to a kinder inclusive world,” said Geiger. “We hope that this effort, together with our more inclusive identity, will fuel an atmosphere of kindness that can last for many more years to come.” 

To participate in the initiative, supporters can log their acts of kindness at There, they can: 

  • Take a simple pledge to do an act of kindness today. 
  • Share kindness on social with #KindnessCounts and join a social kindness challenge. 
  • Access tools to advocate with and for people with autism in local communities. 
  • Shop for kindness-themed apparel to proudly display your commitment to kindness. 
  • Sign up to host a Kindness Break and pour out kindness alongside friends and family. 
  • Access resources to making sharing kindness easy. 

To learn more about the Year of Kindness and all Autism Speaks 2020 initiatives, visit or follow @autismspeaks on social media. 

About Autism
Autism, or autism spectrum disorder, refers to a broad range of conditions characterized by challenges with social skills, repetitive behaviors, speech and nonverbal communication. We know that there is not one autism but many subtypes, and each person with autism can have unique strengths and challenges. A combination of genetic and environmental factors influence the development of autism, and autism often is accompanied by medical issues such as GI disorders, seizures and sleep disturbances. Autism affects an estimated 1 in 59 children.

About Autism Speaks
Autism Speaks is dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of individuals with autism and their families. We do this through advocacy and support; increasing understanding and acceptance of people with autism spectrum disorder; and advancing research into causes and better interventions for autism spectrum disorder and related conditions. To find resources, join an event or make a donation, go to Learn more by following @AutismSpeaks on FacebookTwitterInstagram and LinkedIn

SOURCE Autism Speaks

More With Kindness Counts


Autistic people have fought the inclusion of ABA in therapy for us since before Autism Speaks, and other non-Autistic-led autism organizations, started lobbying legislation to get it covered by insurances and Medicaid. 

ABA is a myth originally sold to parents that it would keep their Autistic child out of an institution. Today, parents are told that with early intervention therapy their child will either be less Autistic or no longer Autistic by elementary school, and can be mainstreamed in typical education classes. ABA is very expensive to pay out of pocket. Essentially, Autism Speaks has justified the big price tag up front will offset the overall burden on resources for an Autistic’s lifetime. The recommendation for this therapy is 40 hours a week for children and toddlers.

The original study that showed the success rate of ABA to be at 50% has never been replicated. In fact, the study of ABA by United States Department of Defense was denounced as a failure. Not just once, but multiple times. Simply stated: ABA doesn’t workIn study after repeated study: ABA (conversion therapy) doesn’t work. 

What more recent studies do show: Autistics who experienced ABA therapy are at high risk to develop PTSD and other lifelong trauma-related conditions. Historically, the autism organizations promoting ABA as a cure or solution have silenced Autistic advocates’ opposition. ABA is also known as gay conversion therapy.

The ‘cure’ for Autistics not born yet is the prevention of birth. 

The ‘cure’ is a choice to terminate a pregnancy based on ‘autism risk.’ The cure is abortion. This is the same ‘cure’ society has for Down Syndrome. 

This is eugenics 2021. Instead of killing Autistics and disabled children in gas chambers or ‘mercy killings’ like in Aktion T4, it’ll happen at the doctor’s office, quietly, one Autistic baby at a time. Different approaches yes, but still eugenics and the extinction of an entire minority group of people.

Fact: You can’t cure Autistics from being Autistic.

Fact: You can’t recover an Autistic from being Autistic.

Fact: You can groom an Autistic to mask and hide their traits. Somewhat. … however, this comes at the expense of the Autistic child, promotes Autistic Burnout (this should not be confused with typical burnout, Autistic Burnout can kill Autistics), and places the Autistic child at high risk for PTSD and other lifelong trauma-related conditions.

[Note: Autism is NOT a disease, but a neurodevelopmental difference and disability.]

Fact: Vaccines Do Not Cause Autism.

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