Rethink First Recognized by Inc. Magazine as One of the Nation’s Fastest-Growing Private Companies | Circa October 21, 2021 #NotAnAutisticAlly #BanABA

ReThink Not An Autistic Ally

[Note: Shared for #AutisticHistory archive purposes. This is NOT An Autistic Ally.]

Rethink First Recognized by Inc. Magazine as One of the Nation’s Fastest-Growing Private Companies | Circa October 21, 2021 #NotAnAutisticAlly #AutisticHistory

Tech-driven solutions meet growing mental health needs of the general public and neurodiverse populations by addressing issues of stigma, access and cost.

NEW YORK, Oct. 20, 2021 /PRNewswire/ — Rethink First’s continued growth as an innovator in the behavioral health space has earned the company a spot on the 2021 Inc. 5000 list—Inc. magazine’s ranking of the nation’s fastest-growing private companies.

Rethink First grew its active user base by more than 350% in 2020 across its solutions serving employers, behavioral health providers, managed care organizations, and public school systems. This comes on the heels of 160% growth in 2019, and shows the enormous market demand for scalable, high-quality, and easily accessible tools to address mental and behavioral health across all facets of life. This marks Rethink’s third appearance on the Inc. 5000.

“Rethink First has continued a strong record of growth throughout the pandemic, as we are the leading company bringing clinically proven solutions for behavioral and mental health to large groups of individuals through technology,” said Rethink CEO Daniel Etra.  

Rethink First serves 30% of the Fortune 100 and five of the ten largest school districts in the country. The company also works with tens of thousands of clinicians and patients in the behavioral health field. Research continues to show that the pandemic has taken a heavy toll on mental health worldwide, with workers, healthcare providers, and students all reporting increased symptoms of stress, anxiety, and burnout. This is evident in how customers are using Rethink First’s products as engagement with the company’s video-based content across all solutions was up 200% in 2020 and is up 160% so far in 2021.

“Our growth is a result of helping people focus on their behavioral and mental health needs in a way that builds communities of support,” said President and Chief Operating Officer Eran Rosenthal. “The pandemic highlighted the impact that ‘aloneness’ can have and how important it is to have support systems around you in life. Our solutions help our customers address these issues together with their employees, their children, or their patients to create happier, healthier individuals and better culture within the organization.”

Over the past year, Rethink First has introduced new products across all three verticals. Rethink Behavioral Health rolled out its patent-pending Medical Necessity Assessment tool—the first-ever protocol to ensure children with autism receive the clinically appropriate levels of treatment.

This platform, which serves behavioral health providers across the country as well as managed care organizations, also expanded its product offering to include telehealth—a capability that has helped providers continue to deliver care during the pandemic – as well as revenue cycle management services.

Rethink Ed released a CODiE-award-winning social and emotional learning and mental-health curriculum that is being used in thousands of schools across the United States.

Rethink’s employer solution added to its robust, clinically supported resources for parents and caregivers of neurodiverse children with the addition of Whil, a comprehensive mental health platform that gives employers new tools to support workers’ personal and professional development and parenting and caregiving needs.

Whil, A Rethink Division, as this entity is now known, has continued to grow its network of strategic partners in recent months, and now works with Virgin Pulse, Limeade, Kaiser Permanente, CVS Health, Vitality, and Castlight to provide resilience and mental health solutions to their member organizations.

Rethink First’s solutions are built around the goal of broadening access to mental and behavioral health resources through the combination of technology with clinical expertise. Products across all three solutions are backed by strong customer support and built with a goal of helping participants build community along their mental health journey. 

About Rethink First

Rethink First is a global health technology company providing cloud-based treatment tools, training and clinical support to employers, educators and behavioral health professionals. Rethink serves thousands of clients globally, including nearly one-third of the Fortune 100 and many of the country’s largest public school systems and health plans. Rethink is owned by K1 Capital, a premier private equity firm focused on high-growth, enterprise software solutions. To learn more, visit 

Eric Masters


Autistic people have fought the inclusion of ABA in therapy for us since before Autism Speaks, and other non-Autistic-led autism organizations, started lobbying legislation to get it covered by insurances and Medicaid. 

ABA is a myth originally sold to parents that it would keep their Autistic child out of an institution. Today, parents are told that with early intervention therapy their child will either be less Autistic or no longer Autistic by elementary school, and can be mainstreamed in typical education classes. ABA is very expensive to pay out of pocket. Essentially, Autism Speaks has justified the big price tag up front will offset the overall burden on resources for an Autistic’s lifetime. The recommendation for this therapy is 40 hours a week for children and toddlers.

The original study that showed the success rate of ABA to be at 50% has never been replicated. In fact, the study of ABA by United States Department of Defense was denounced as a failure. Not just once, but multiple times. Simply stated: ABA doesn’t workIn study after repeated study: ABA (conversion therapy) doesn’t work. 

What more recent studies do show: Autistics who experienced ABA therapy are at high risk to develop PTSD and other lifelong trauma-related conditions. Historically, the autism organizations promoting ABA as a cure or solution have silenced Autistic advocates’ opposition. ABA is also known as gay conversion therapy.

The ‘cure’ for Autistics not born yet is the prevention of birth. 

The ‘cure’ is a choice to terminate a pregnancy based on ‘autism risk.’ The cure is abortion. This is the same ‘cure’ society has for Down Syndrome. 

This is eugenics 2021. Instead of killing Autistics and disabled children in gas chambers or ‘mercy killings’ like in Aktion T4, it’ll happen at the doctor’s office, quietly, one Autistic baby at a time. Different approaches yes, but still eugenics and the extinction of an entire minority group of people.

Fact: You can’t cure Autistics from being Autistic.

Fact: You can’t recover an Autistic from being Autistic.

Fact: You can groom an Autistic to mask and hide their traits. Somewhat. … however, this comes at the expense of the Autistic child, promotes Autistic Burnout (this should not be confused with typical burnout, Autistic Burnout can kill Autistics), and places the Autistic child at high risk for PTSD and other lifelong trauma-related conditions.

[Note: Autism is NOT a disease, but a neurodevelopmental difference and disability.]

Fact: Vaccines Do Not Cause Autism.

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