2006: Autism Speaks’ Rice Krispies Boxes In Stores
Autism Speaks partnered with Kellogg in June of 2006 to share their message of autism awareness on more than five million Rice Krispies cereal boxes.
Their autism awareness campaign included a description of autism, the increasing prevalence rate, early signs of autism, and encouragement to parents to connect with their pediatrician if they suspected their child might be Autistic.
The Kellogg’s Rice Krispies awareness initiative coincided with another autism awareness campaign and partnership with the Advertising Council (Ad Council) that was launched in April of 2006.
These campaigns were aimed at the general public. They pushed the idea that autism is more common than folks think and spotlighted the current diagnosis rate, which at that time was predicted to be one in 166. This campaign was seen on over 5 million cereal boxes and included Autism Speak’s hallmark fear and tragedy narrative throughout.
This campaign was simply one piece of the marketing tsunami Autism Speaks launched to lobby support for legislation and build an army of parent advocate ‘warriors’ for the Combating Autism Act of 2006.
Autism Speaks campaigns were seen across all media platforms, including print, broadcast and cable TV, radio and the internet. This particular campaign landed right on the breakfast table over 5 million times.
In 2021, Autism Speaks is still partnered with Kellogg Rice Krispies and the Ad Council.
Included in this #AutisticHistory collection is the 2006 press release about the partnership by Autism Speaks, an image and description of the box panel, a timeline plus Autistic voices and activism in regards to this campaign.
This collection is still in progress and will be updated soon.
[Last updated: October 12, 2021]
More With Kelloggs In Autistic History
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Late Summer 2006
Autism Speaks announces Rice Krispies cereal boxes were available at stores.
April 20, 2009
Kellogg settles FTC charges on deceptive cereal ad
Kellogg Co. agreed to settle Federal Trade Commission (FTC) charges that advertisements for its Frosted Mini-Wheats cereal were false.
In a national ad campaign Kellogg claimed Frosted Mini-Wheats improved kids’ attentiveness by nearly 20%.
The FTC found that only about half the children who ate Frosted Mini-Wheats for breakfast showed any improvement in attentiveness. The proposed FTC settlement bars Kellogg from making any such claims about Frosted Mini-Wheats and prohibits the cereal maker from mispresenting future test or research results about any morning or snack food products.
November 2, 2009
Critics blast Kellogg’s claim that cereals can boost immunity
June 11, 2010
October 5, 2021
Kellogg’s Rice Krispies
Do you now what autism is?
Autism is a neurological disorder that impairs communication, behavior and social skills. It is the nation’s fastest-growing serious developmental disorder, with a new case diagnosed almost every 20 minutes.
Do you know the early signs?
- No big smiles or joyful expressions by 6 months of age
- No babbling by 12 months
- No back and forth gestures, such as pointing or waving by 12 months
- No words by 16 months
- Any loss of speech or babbling at any age
These are just a few o the possible early signs. If you have any concerns, speak to your doctor about screening your child.
Please … Don’t wait.
Do you know how you can learn more?
For more information talk to your doctor or visit …
Autism Speaks
It’s time to listen.
*Autism Speaks is a nonprofit corporation. Donations are tax-deductible to the extent allowed by law.
Autism Speaks It’s Time To Listen and The Autism Speaks logo are trademarks owned by Autism Speaks, Inc. and use with permission. All rights reserved. Copyright 2006 by Autism Speaks, inc.
Source: http://www.autismspeaks.org
http://web.archive.org/web/20071214030352/http://www.autismspeaks.org/press/rice_krispies.php
Autism Speaks’ Rice Krispies Boxes In Stores Now
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