[Note: Shared for #AutisticHistory archive purposes. This is NOT An Autistic Ally.]
Kellogg’s Rice Krispies Treats® Creates New Sensory Love Notes With Autism Speaks
Now there are even more ways to share love this back-to-school season
BATTLE CREEK, Mich., Aug. 13, 2019 /PRNewswire/ — Continuing their commitment to love and inclusivity, Kellogg’s Rice Krispies Treats® is partnering with Autism Speaks to create sensory Love Notes so children with autism can express and receive love in their own unique way during the school day.
Rice Krispies Treats believes every child needs love and support as they head back to school, developing writable wrappers in 2017 for parents and caregivers to send their children encouraging messages in their lunchbox. Last year, Rice Krispies Treats took a stand for inclusivity by partnering with the National Federation of the Blind to create accessible Love Notes in the form of Braille stickers and re-recordable audio boxes.
“This is a beautiful way to extend our Rice Krispies Treats Love Notes and showcase the many ways to express love and support as kids return to school,” said Kris Bahner, senior vice president of Global Corporate Affairs at Kellogg. “This cause is very dear to me as a mom of a child with autism. I know firsthand that love and emotions aren’t always easy for children on the spectrum to express and receive – but they need to feel it and share it as much as any other child.”
The sensory Love Notes come in a pack with four heart-shaped stickers to match the space on Rice Krispies Treats writable wrappers. The sensory stickers feature soft, smooth and bumpy textures – including fleece, faux fur, satin and velour – that are designed for children with autism who may enjoy tactile experiences. With 1 in 59 children diagnosed with autism in the U.S., even more kids will be able to feel the love from home this fall with the new sensory Love Notes. i
“We are dedicated to creating a more inclusive world for people with autism and are thrilled to partner with brands like Rice Krispies Treats that share a similar commitment,” said Lisa Goring, strategic initiatives and innovation officer at Autism Speaks. “With the Love Notes campaign, we hope families will have more ways to share love and support with their children as they head back to school.”
The sensory Love Notes were inspired by children like S.J. Monville, a kindergarten student with autism. S.J. is relocating from a special needs school to a public school this year—a big transition for him during a season already filled with change. He will take on the new school year with love and support from his family, especially from his parents Kayla and Steele, and his grandparents.
To watch S.J.’s story and order your own sensory or Braille Love Notes at no charge, while supplies last, visit ricekrispies.com/lovenotes; and join Rice Krispies Treats in sharing love and support this back-to-school season with the hashtag #SoMuchToLove on social media. Everyone loves ooey, gooey, Snap, Crackle, Pop-ily Rice Krispies Treats crispy marshmallow squares, and now more children can love the messages that come along with them.
To learn the sensory challenges that may accompany autism, the signs to look for and how to create a more inclusive world, visit AutismSpeaks.org.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
Autism, or autism spectrum disorder, refers to a broad range of conditions characterized by challenges with social skills, repetitive behaviors, speech and nonverbal communication. We know that there is not one autism but many subtypes, and each person with autism can have unique strengths and challenges. A combination of genetic and environmental factors influence the development of autism, and autism often is accompanied by medical issues such as GI disorders, seizures and sleep disturbances. Autism affects an estimated 1 in 59 children.
About Autism Speaks
Autism Speaks is dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of individuals with autism and their families. We do this through advocacy and support; increasing understanding and acceptance of people with autism spectrum disorder; and advancing research into causes and better interventions for autism spectrum disorder and related conditions. To find resources, join a fundraising walk or make a donation, go to www.AutismSpeaks.org.
Autistic people have fought the inclusion of ABA in therapy for us since before Autism Speaks, and other non-Autistic-led autism organizations, started lobbying legislation to get it covered by insurances and Medicaid.
ABA is a myth originally sold to parents that it would keep their Autistic child out of an institution. Today, parents are told that with early intervention therapy their child will either be less Autistic or no longer Autistic by elementary school, and can be mainstreamed in typical education classes. ABA is very expensive to pay out of pocket. Essentially, Autism Speaks has justified the big price tag up front will offset the overall burden on resources for an Autistic’s lifetime. The recommendation for this therapy is 40 hours a week for children and toddlers.
The original study that showed the success rate of ABA to be at 50% has never been replicated. In fact, the study of ABA by United States Department of Defense was denounced as a failure. Not just once, but multiple times. Simply stated: ABA doesn’t work. In study after repeated study: ABA (conversion therapy) doesn’t work.
What more recent studies do show: Autistics who experienced ABA therapy are at high risk to develop PTSD and other lifelong trauma-related conditions. Historically, the autism organizations promoting ABA as a cure or solution have silenced Autistic advocates’ opposition. ABA is also known as gay conversion therapy.
The ‘cure’ for Autistics not born yet is the prevention of birth.
The ‘cure’ is a choice to terminate a pregnancy based on ‘autism risk.’ The cure is abortion. This is the same ‘cure’ society has for Down Syndrome.
This is eugenics 2021. Instead of killing Autistics and disabled children in gas chambers or ‘mercy killings’ like in Aktion T4, it’ll happen at the doctor’s office, quietly, one Autistic baby at a time. Different approaches yes, but still eugenics and the extinction of an entire minority group of people.
Fact: You can’t cure Autistics from being Autistic.
Fact: You can’t recover an Autistic from being Autistic.
Fact: You can groom an Autistic to mask and hide their traits. Somewhat. … however, this comes at the expense of the Autistic child, promotes Autistic Burnout (this should not be confused with typical burnout, Autistic Burnout can kill Autistics), and places the Autistic child at high risk for PTSD and other lifelong trauma-related conditions.
[Note: Autism is NOT a disease, but a neurodevelopmental difference and disability.]
Fact: Vaccines Do Not Cause Autism.