Archived | Autism Speaks: Odds Campaign | Circa 2007 / 2008 #AutisticHistory #NotAnAutisticAlly


Autism Speaks
Odds Campaign

RAN IN: United States

Ad Council

Alison Singer, Exec. VP-Comm.
Bill Shea, Creative Dir. 

BBDO New York *Lead Agency

Robert Rawley, Exec. VP-Reg. Acct. Dir.
Flavia Carvalho, Acct. Super.
Esty Gorman, Acct. Planner
Steve Rutter , Sr. VP-Creative Dir.
Yoonie Park, Asst. Acct. Exec.

The Advertising Council *Lead Agency

Deborah Leiter, VP-Campaign Dir.
Heidi Arthur, Sr. VP-Group Campaign Dir.
Carla Rutledge, Asst. Campaign Mgr.


Prevalence of Autism has drastically increased. In 2007, 1 in 150 children under the age of 10 will be diagnosed with Autism. However, parents lacked awareness and knowledge of the disorder. Our campaign objectives were to raise awareness of Autism, to educate parents about the prevalence of the disorder, and urge them to visit to learn more – all by communicating that Autism is more common than they think.

The campaign has earned over $80 million in donated media and created a 35% rise in awareness.

More With The Ad Council


Autistic people have fought the inclusion of ABA in therapy for us since before Autism Speaks, and other non-Autistic-led autism organizations, started lobbying legislation to get it covered by insurances and Medicaid. 

ABA is a myth originally sold to parents that it would keep their Autistic child out of an institution. Today, parents are told that with early intervention therapy their child will either be less Autistic or no longer Autistic by elementary school, and can be mainstreamed in typical education classes. ABA is very expensive to pay out of pocket. Essentially, Autism Speaks has justified the big price tag up front will offset the overall burden on resources for an Autistic’s lifetime. The recommendation for this therapy is 40 hours a week for children and toddlers.

The original study that showed the success rate of ABA to be at 50% has never been replicated. In fact, the study of ABA by United States Department of Defense was denounced as a failure. Not just once, but multiple times. Simply stated: ABA doesn’t workIn study after repeated study: ABA (conversion therapy) doesn’t work. 

What more recent studies do show: Autistics who experienced ABA therapy are at high risk to develop PTSD and other lifelong trauma-related conditions. Historically, the autism organizations promoting ABA as a cure or solution have silenced Autistic advocates’ opposition. ABA is also known as gay conversion therapy.

The ‘cure’ for Autistics not born yet is the prevention of birth. 

The ‘cure’ is a choice to terminate a pregnancy based on ‘autism risk.’ The cure is abortion. This is the same ‘cure’ society has for Down Syndrome. 

This is eugenics 2021. Instead of killing Autistics and disabled children in gas chambers or ‘mercy killings’ like in Aktion T4, it’ll happen at the doctor’s office, quietly, one Autistic baby at a time. Different approaches yes, but still eugenics and the extinction of an entire minority group of people.

Fact: You can’t cure Autistics from being Autistic.

Fact: You can’t recover an Autistic from being Autistic.

Fact: You can groom an Autistic to mask and hide their traits. Somewhat. … however, this comes at the expense of the Autistic child, promotes Autistic Burnout (this should not be confused with typical burnout, Autistic Burnout can kill Autistics), and places the Autistic child at high risk for PTSD and other lifelong trauma-related conditions.

[Note: Autism is NOT a disease, but a neurodevelopmental difference and disability.]

Fact: Vaccines Do Not Cause Autism.

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