Archived | Toys ‘R’ Us to Kick Off In-Store Fundraising and Awareness Campaign to Help Autism Speaks Solve the Puzzle of Autism | Circa March 13, 2007 #NotAnAutisticAlly

Toys ‘R’ Us to Kick Off In-Store Fundraising and Awareness Campaign to Help Autism Speaks Solve the Puzzle of Autism

In Conjunction with Autism Awareness Month, The World’s Greatest Toy Store Launches National Program to Give a Voice to Children with Autism

WAYNE, NJ (March 13, 2007) – This weekend, Toys “R” Us and the Toys “R” Us Children’s Fund will kick off a nationwide fundraising campaign to benefit Autism Speaks, the world’s leading organization devoted to autism awareness, advocacy and research. From March 18 through May 4, all 586 Toys “R” Us stores across the country will accept cash donations to support Autism Speaks in its efforts to help solve the puzzle of autism. Online shoppers can also contribute by visiting The program coincides with Autism Awareness Month, which is officially designated as April each year. 

As part of the campaign, Toys “R” Us will offer customers valuable information about autism, both in stores and online, to increase public awareness about the disorder.

Toys “R” Us engaged the National Lekotek Center, an independent organization dedicated to children with disabilities, to create a special edition of the Toy Guide for Differently-Abled Kids that identifies “Ten Toys That Speak to Autism.” The ten toys selected promote language, creativity and social skills that aid an autistic child’s development. This unique list features toys that children with autism can play with alongside their siblings and friends and also includes early warning signs of autism. The list will be available at all Toys “R” Us stores and online at

Through our ‘Ten Toys That Speak to Autism’ initiative, we are pleased to provide an authoritative resource to help anyone who knows and loves an autistic child ,” said Jerry Storch, Chairman and CEO of Toys “R” Us, Inc. “ Bringing smiles to all children through the simple act of play is at the very heart of our business, and we are proud to partner with Autism Speaks in its efforts to advocate for the needs of children and families affected by this disorder. ”

All money raised during the seven-week campaign will go directly to Autism Speaks to fund research into the causes, prevention and treatments to ultimately find a cure for autism.

“With the Centers for Disease Control and Prevention recently releasing revised statistics that the prevalence of autism has increased to one in 150 children, this campaign could not come at a more crucial time,” said Suzanne Wright, co-founder of Autism Speaks. “We are extremely grateful to Toys “R” Us for its help in raising much-needed funds and generating awareness for this disorder that affects so many families.”

In addition to the fundraising and awareness program, Toys “R” Us and the Toys “R” Us Children’s Fund proudly serve as the national sponsor of the Autism Speaks Walk Now for Autism program, a series of more than 60 fundraising walk events across the country. Toys “R” Us employees are joining in the walks and the fight against autism by forming regional teams in their communities.

All money raised at Toys “R” Us stores, online at and through the Walk Now for Autism program will benefit Autism Speaks. The Toys “R” Us Children’s Fund launched the partnership last month by providing a $250,000 grant to Autism Speaks.

Toys “R” Us is the world’s leading specialty toy retailer. Currently it sells merchandise through more than 1,500 stores, including 586 stores in the U.S. and 680 international toy stores, which includes licensed and franchise stores, and through its Internet site at Babies “R” Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 251 stores in the U.S. as well as on the Internet at

Autism Speaks is dedicated to increasing awareness of autism spectrum disorders, to funding research into the causes, prevention, treatments and cure for autism, and to advocating for the needs of affected families. It was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Bob Wright is Vice Chairman and Executive Officer, General Electric, and Chairman and CEO, NBC Universal. Autism Speaks has merged with both the National Alliance for Autism Research (NAAR) and Cure Autism Now (CAN), bringing together the nation’s three leading autism advocacy organizations. To learn more about Autism Speaks, please visit


Autistic people have fought the inclusion of ABA in therapy for us since before Autism Speaks, and other non-Autistic-led autism organizations, started lobbying legislation to get it covered by insurances and Medicaid. 

ABA is a myth originally sold to parents that it would keep their Autistic child out of an institution. Today, parents are told that with early intervention therapy their child will either be less Autistic or no longer Autistic by elementary school, and can be mainstreamed in typical education classes. ABA is very expensive to pay out of pocket. Essentially, Autism Speaks has justified the big price tag up front will offset the overall burden on resources for an Autistic’s lifetime. The recommendation for this therapy is 40 hours a week for children and toddlers.

The original study that showed the success rate of ABA to be at 50% has never been replicated. In fact, the study of ABA by United States Department of Defense was denounced as a failure. Not just once, but multiple times. Simply stated: ABA doesn’t workIn study after repeated study: ABA (conversion therapy) doesn’t work. 

What more recent studies do show: Autistics who experienced ABA therapy are at high risk to develop PTSD and other lifelong trauma-related conditions. Historically, the autism organizations promoting ABA as a cure or solution have silenced Autistic advocates’ opposition. ABA is also known as gay conversion therapy.

The ‘cure’ for Autistics not born yet is the prevention of birth. 

The ‘cure’ is a choice to terminate a pregnancy based on ‘autism risk.’ The cure is abortion. This is the same ‘cure’ society has for Down Syndrome. 

This is eugenics 2021. Instead of killing Autistics and disabled children in gas chambers or ‘mercy killings’ like in Aktion T4, it’ll happen at the doctor’s office, quietly, one Autistic baby at a time. Different approaches yes, but still eugenics and the extinction of an entire minority group of people.

Fact: You can’t cure Autistics from being Autistic.

Fact: You can’t recover an Autistic from being Autistic.

Fact: You can groom an Autistic to mask and hide their traits. Somewhat. … however, this comes at the expense of the Autistic child, promotes Autistic Burnout (this should not be confused with typical burnout, Autistic Burnout can kill Autistics), and places the Autistic child at high risk for PTSD and other lifelong trauma-related conditions.

[Note: Autism is NOT a disease, but a neurodevelopmental difference and disability.]

Fact: Vaccines Do Not Cause Autism.

Explore Autistic History

Explore Autistic History

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