The campaign against vaccines is sometimes called a movement, but with the help of tech giants it has become a billion-dollar industry, in which ideologues, hucksters and tech companies benefit from each other.
That is the central finding of our new report from the Center for Countering Digital Hate, “The Anti-Vaxx Industry: How Tech Giants Power and Profit from Vaccine Misinformation.”
So how does it work? Take Californian David “Avocado” Wolfe. Wolfe is not a medical doctor, but Facebook distributes his health advice to more than 12 million followers, who go on to share it with millions more. He posts this free advice for a simple reason: he wants to sell his range of wellness seminars and nutritional supplements.