Many months ago, I came across a blog post titled “Why I no longer visit “The Mighty”. Unfortunately, that blog post, and the friend’s blog through which I stumbled across the post, are no longer.
That’s unfortunate indeed, because the author of that post shared some excellent information. And, regrettably, that information is correct.
Let me back up a bit and catch everyone up, for those who might (understandably) be scratching their heads right now.
Here’s what I know about “The Mighty”: it’s an online article aggregate website, featuring essays, op-ed pieces, and articles written by people with a variety of disabilities and chronic illnesses. It spans a wide range: everything from autism to cancer to lupus to paralysis to Chronic Fatigue Syndrome to…well, you get the idea.
Their “Who We Are” page states that:
We publish real stories by real people facing real challenges. We are building a brand and a community around them.
Well, that’s a half-truth. The people and their stories are indeed (claimed to be) real (although that detail itself is up for debate).
However, I’m not convinced that they’re building a brand or community around the people themselves. It feels more like The Mighty is building a brand and community around The Mighty.